Environmental signage impacts the space in many ways. It serves several purposes and the most impressive one is linked to experiential marketing. Graphic designers work in a creative manner to come up with a new idea. For a store, the environmental signage can be thematic.
While creating the environmental signage, part of the job requires considering the graphics, interior design, architecture, and landscape design. Designers are able to create a complete experience for visitors, so they can come close to the brand. Modern graphics now include the art of storytelling. All signs are custom designed to spell out your branding message and the corporate identity. Such signs are part of environmental graphics.
These days hospital campuses and college campuses span over several acres. Designers have to consider very large spaces when it comes to designing sign programs. Many design agencies offer wayfinding consulting and if you are managing a large campus it is wise to hire the very best design firm for your project.
The wayfinding system may be old, or it may not be functional anymore due to damage caused by bad weather. Storms and hurricanes are known to cause extensive damage to buildings including hospital buildings. To get a long lasting and impressive signage system that is result-oriented you will need to revamp it.
Environmental graphic designers make interpretive design used in large commercial buildings. They can come up with a very user-friendly information design that includes maps. These can also be interactive. For donor recognition programs a wall is required to honor the donors. It has to be put up in a place where there is a lot of foot traffic in an effort to get maximum visibility. Graphic designers that work on your environmental signage can also make donor walls.
Environmental graphics include signage and wayfinding, interpretation and placemaking. Wayfinding signs give us navigational information. People can get easily oriented with the space and move around a difficult environment without any level of confusion. This assists with building a good level of trust in new visitors. Wayfinding signs include pictograms, road signs, and traffic signs. These help with incorporating your brand into space. Interpretation has to do with an idea or a theme. These types of signs are also called exhibit signs. They are widely used in museums and libraries. While placemaking requires a very innovative approach and it has to do with designing a unique image for a business. Designers keep their focus on the business traits, branding, interior design and the architecture of the building.
Environmental signage on the other hand aids in swift movement. It gives us warnings and helps us handle situations. The community members can move around on their own without the help of others. They can find the information they need to go places without coming into contact with strangers. Hazardous materials cause a threat to human life. With the use of pictogram, people are kept well informed about the dangers associated with handling such packages or being in Hazmat environments. Pictograms also teach people how to handle equipment in the right manner. When there are hazards on the road we are able to handle the situation with the help of road signs. Drivers are able to steer clear of danger while on the road.
The plan for environmental signage for a campus includes methodology, hierarchies, and classification. It includes necessary guidelines for freestanding signs, entrances, and fonts. The signage systems intend to complement public spaces and therefore express the culture of the facility. It has both form and function. The use of quality graphic helps with easy communication while consistency helps portray a clear brand message. Client specifications and standards are used to implement the sign system. Branded signage system across campus interior and exterior environments improve the image of any campus. The signage design company creates a system using the right typography, font size, colors, graphics identification, the room numbers and building labels.
Following a set of standards allows for a high level of consistency. Designers define qualitative design attributes of all signage types. The standards are best created with the help of the design company. Besides design, these will also address installation, colors, materials, typography, and the hierarchy of signage systems on campus. Signs for the disabled, pedestrians, motorists, departments, and employees are all dictated by these standards.
Effective environmental signage allows for easy flow of traffic in a campus. It improves the quality of life by offering necessary information about the various buildings and rooms in the campus. It helps everyone save time.